What is Google Keyword Planner?
Google Keyword Planner is a free tool provided by Google that helps businesses and advertisers find relevant keywords for their online advertising campaigns. However, it's also a valuable resource for anyone looking to optimize their website for search engines. With Google Keyword Planner, you can:
Discover new keywords related to your business or industry
See how often certain keywords are searched for
Get an idea of how competitive a keyword is
Estimate the potential traffic and cost-per-click (CPC) for a given keyword
How to use Google Keyword Planner
Now that you understand what Google Keyword Planner is and what it can do, let's dive into how to use it effectively.
Step 1: Access Google Keyword Planner
To get started with Google Keyword Planner, you'll need a Google Ads account. If you don't already have one, you can sign up for free. Once you're logged in to your account, navigate to the "Tools & Settings" menu and select "Keyword Planner" from the dropdown.
Step 2: Enter your seed keywords
The next step is to enter your seed keywords into the "Discover new keywords" section. Seed keywords are the basic terms that define your business or industry. For example, if you run a bakery, your seed keywords might include "cakes," "pastries," and "baked goods." You can enter multiple seed keywords at once, separated by commas.
Step 3: Refine your search
Once you've entered your seed keywords, you can refine your search by selecting relevant filters. For example, you can choose to target a specific location or language or exclude certain keywords. You can also choose to focus on specific types of searches, such as "broad match" (which includes all variations of your keyword) or "exact match" (which only includes exact matches of your keyword).
Step 4: Analyze the results
After you've entered your seed keywords and applied any necessary filters, Google Keyword Planner will provide you with a list of related keywords, along with important data such as search volume, competition, and estimated cost-per-click. This information can help you determine which keywords are worth targeting, based on factors such as their search volume and competitiveness.
Step 5: Choose your target keywords
Once you've analyzed the results and identified the most promising keywords, it's time to choose which ones to target. Keep in mind that you don't necessarily need to target the keywords with the highest search volume or the lowest competition; instead, you should focus on the keywords that are most relevant to your business and have the highest potential for driving traffic and conversions.
Step 6: Incorporate your target keywords
Finally, it's time to incorporate your target keywords into your website and content. This can include:
Using your target keywords in your website's meta tags, such as the title tag and meta description
Including your target keywords in your website's content, such as your blog posts and product descriptions
Using your target keywords in your online advertising campaigns, such as Google Ads and social media ads