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“Join the Digital Marketing Community: The Ultimate Digital Marketing Forum”Category: All About Google ProductsAutotagging & gclid, what parameter does google ads include in the destination url?
nikunjiraninikunjirani Staff asked 6 months ago
For autotagging in Google Ads, the parameter included in the destination URL is called "gclid" (Google Click Identifier). The gclid parameter is automatically appended to the destination URL when a user clicks on an ad in the Google Ads network. It is a unique alphanumeric string that serves as an identifier for that particular click. Autotagging is a feature in Google Ads that simplifies the process of tracking and attributing conversions to specific ad clicks. By enabling autotagging, Google Ads automatically adds the necessary parameters to the destination URL of your ads. These parameters help in capturing important information about the click, such as the ad ID, campaign ID, and keyword. The primary purpose of including the gclid parameter is to accurately track and attribute conversions within the Google Ads platform. When a user clicks on an ad and lands on a website, the gclid value is captured by the website's tracking system. This information allows Google Ads to associate the click with any subsequent conversions or actions taken by the user on the website. By including the gclid parameter in the destination URL, advertisers can leverage Google's conversion tracking and reporting capabilities. It enables them to measure the effectiveness of their ads, optimize campaigns, and attribute conversions back to specific ad clicks. The gclid parameter is essential for conversion tracking because it serves as a unique identifier for each click. When a user clicks on an ad, a gclid value is generated and appended to the destination URL. This value is then captured by the website's analytics or tracking system, allowing it to be associated with the user's subsequent actions. The gclid parameter contains important information that helps Google Ads track and attribute conversions accurately. It includes details such as the ad ID, campaign ID, and keyword that triggered the ad. By having this information available, advertisers can gain insights into the performance of their ads at a granular level. For example, let's say a user clicks on an ad for a specific product. The gclid parameter in the destination URL will contain information about the ad, such as the ad ID, campaign ID, and keyword associated with that ad. If the user proceeds to make a purchase on the website, the conversion can be attributed back to that specific ad click using the gclid value. Additionally, the gclid parameter allows for cross-platform tracking. If a user clicks on an ad on one device but completes the conversion on another device, the gclid value ensures that the conversion is correctly attributed to the initial ad click. This cross-device tracking capability provides a more comprehensive view of the customer journey and helps advertisers understand the impact of their ads across different devices. It's worth noting that autotagging and the inclusion of the gclid parameter are specific to Google Ads. Other advertising platforms may have their own parameters